Bosch eBike Systems data protection notices

Bosch eBike Systems (referred to as "Bosch eBike" or "We" in the following) would like to thank you for visiting our website and showing an interest in our company and products.

Bosch eBike respects your privacy

The protection of your privacy when processing your personal data as well as the security of all business data are important matters that we always take into account in our business processes. Data privacy and information security are integral parts of our corporate policy.

1. Collecting and processing personal data

1.1 Personal data can include individual details about personal or factual circumstances relating to a specific or identifiable natural person, such as names, addresses, telephone numbers, e-mail addresses, photos or other information about a specific or identifiable person.

1.2 We only collect, process and use personal data (including IP addresses) if there is a legal basis for this or you independently volunteer to provide us with this data for a specific purpose e.g. as part of a registration process, survey, competition, query to our hotline or registering a warranty claim.

1.3. Moreover, the following information is recorded during visits to our website: IP address, referrer website, pages visited, downloaded files, video views/playing of audio files, clicks on individual links, search terms or phrases (site search), duration of visit, browser used, etc. If the visit was a result of clicking on banners, video ads, advertised search engines, or similar media advertised online, we also record which banner or adword motivated the user to visit the Bosch websites. This knowledge enables us to further optimise our websites and tailor them to meet the needs of our visitors more effectively.

2. Categories of data and appropriation

Bosch eBike or a service company appointed by Bosch eBike uses your personal data for the purpose of technical administration of websites and mobile applications, customer administration, product surveys, calls to the Bosch eBike Systems service or customer hotline, for example, and processing warranty claims, only to the extent necessary or according to the information on the intended purpose located at the relevant places on our websites. Our employees and the service company appointed by Bosch are obliged to maintain confidentiality and comply with the provisions of the German Federal Data Protection Act. Furthermore, all necessary technical and organisational measures for protecting personal data are guaranteed.

3. Disclosure of data to third parties

Bosch eBike has appointed external service providers to assume responsibility for activities such as sales and marketing services, payment processing, warranty processing, programming, data hosting and hotline services. Bosch eBike carefully selects these service providers and monitors them regularly to ensure they handle and protect your stored data with the utmost care. Bosch eBike obliges all service providers to maintain confidentiality and comply with statutory provisions.

Other companies in the Bosch Group may also be service providers.

4. Use of cookies

4.1 General
Cookies are small text files saved to your computer when you visit our websites. These files are used to determine whether your end device has already communicated with any of our sites. Reading the cookies allows us to configure the layout of our websites according to your preferences and make them easier to use.

4.2 Bosch eBike cookies
Bosch eBike uses cookies and active components (e.g. JavaScript) On the dealer portal pages to track the preferences of visitors and to optimise the design of its websites accordingly.

4.3 Cookies from third-party providers
Some Bosch eBike websites include content and services from other providers (e.g. YouTube, Facebook, Twitter) which may use their own cookies and active components. Bosch eBike has no influence on the processing of your personal data by these providers. Please visit the website of the relevant provider for information on how your data is handled.

4.4 Deactivating and deleting cookies
When you visit our websites, a cookie layer pop-up window asks whether you wish to accept the cookies on our website or deactivate them in the settings.

If you decide to block the cookies, an opt-out cookie is set in your browser. This cookie is used exclusively to indicate your objection to the use of cookies. However, the deactivation of cookies may result in individual functions on our websites no longer being available. For technical reasons, please remember that an opt-out cookie is only valid on the browser from which it was set. If you delete the cookies or use another browser or end device, you must set the opt-out cookie again.

Cookies that are set by other providers during visits to third-party websites are not affected by the setting option, however.

You can delete all cookies at any time using your browser. However, this may also result in the unavailability of individual functions. Click on the "Privacy settings" link in the footer. The "Privacy settings" link provides you with additional information about the cookies being used. You can also select which cookies you wish to use. On level 1 (essential) and level 2 (comfort), anonymous access logs are recorded by so-called session cookies. On level 3 (statistics), a cookie is stored on your computer for a maximum of 12 months.

Furthermore, the following website gives you the option of managing and deactivating the use of cookies by third-party providers: We do not operate this website and are therefore not responsible for it and have no influence on its content and availability.

5. Use of analysis tools

5.1 Bosch eBike keeps access logs for its websites using web analysis tools such as Google Analytics, a web analysis service from Google Inc. ("Google"). There is an agreement between Bosch eBike Systems GmbH and Google Inc. for contract data processing according to § 11 BDSG. Google Analytics uses so-called "cookies", which are text files stored on your computer that allow Google to analyse how the website is used. Information regarding your use of this website generated by the cookie is usually transferred to a Google server in the USA and stored there. If IP anonymisation is activated on this website and you are currently located within a member state of the European Union or another state party to the agreement on the European Economic Area, Google shortens your IP address. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. Google uses this information on behalf of the operator of this website to evaluate your use of the website and compile reports about website activity with a view to providing the website operator with other services relating to website and Internet use.

The IP address your browser provides for Google Analytics is not pooled together with other Google data. You can prevent cookies from being stored on your computer by selecting the corresponding setting on your browser software; however, we would like to point out that in this case, it may not be possible to make full use of all functions on this website. You can prevent Google Analytics from gathering data by clicking on the following link. An opt-out cookie is set to prevent data from being collected when you visit this website in the future:
Deactivate Google Analytics . You can also prevent Google from collecting data generated by the cookie and data relating to your use of the website (including your IP address) as well as processing this data by downloading and installing the browser plug-in from the following link (

Visit or for more information on conditions of use and data privacy. We would like to point out that the code "anonymizeIp" for Google Analytics is now available on this website to ensure that any collected IP addresses remain anonymous (also referred to as IP masking).

5.2 The cookies described in 5.1 are used to enable the analysis of website use. In particular, Bosch eBike can improve data quality as a result.

5.3 If you do not wish to authorise the use of the relevant analysis cookies, please proceed according to point 5.1

6. Web Fonts

The Internet pages of the eBike dealer portal use external fonts from Google Fonts.

Google Fonts is a service of Google Inc. (“Google”). These web fonts are integrated by a server call, usually a Google server in the U.S. This transfers to the server which of our Internet pages you have visited. The IP address of the browser on the visitor’s device is also stored by Google. Further information can be found in Google’s privacy policy, which you can access here:

7. Use of social plug-ins

7.1 Bosch eBike uses so-called social plug-ins on its websites and mobile applications for social networks such as Facebook, Twitter and Google+. The plug-ins are designed for elements such as the Facebook "Like" button.

7.2 If you are logged on to a social network, your visit to the site may also be added to your account activity log. If you do not wish the relevant social network to link the data collected during your visit to your stored member data, you must log out of the social network site before activating the social plug-in button.

7.3 Please refer to the data protection notices on the relevant social network for information on the purpose and extent to which the network collects, further processes and uses the data as well as your rights in this regard and deactivation options for the protection of your personal privacy.

8. Advertising

8.1 Consent and revocation
Any personal data you provide is used to inform you and request your opinion about our products and services, where applicable and provided you have given us your express consent to use your personal data for advertising purposes. If we require your data for surveys conducted by a market research organisation, the institute shall act exclusively on behalf of Bosch eBike and in accordance with instructions from Bosch eBike.

If you have already given your consent for promotional purposes, but no longer wish to receive advertising from Bosch eBike in the future, you can revoke your consent at any time. Any data collected for advertising purposes shall then be deleted accordingly or blocked if it is still required for billing and ordering purposes or for processing warranty claims.

8.2 Newsletters
If required, you can subscribe to a newsletter on our websites and applications. Should you decide at a later time that you no longer wish to receive newsletters, you can cancel your subscription at any time by revoking your consent. Consent for e-mail newsletters can be revoked by clicking on the link published in the newsletter.

9. Use of external links

Bosch eBike websites may contain links to websites of third-party providers who are not associated with us. Once you click on a link, we no longer have any influence over the collection, processing and use of personal data passed on to third parties as a result of clicking on the link (such as the IP address or the URL of the page where the link is located) since obviously all third-party conduct is beyond our control. Bosch eBike cannot therefore assume responsibility for the processing of any such personal data by third parties.

10. Duration of storage; retention periods

In principle, we store your data for as long as is necessary to provide our online service and the associated services or we have a justified interest in continued storage (e.g. we may still have a justified interest in marketing by post even after fulfillment of a contract). We will thereafter delete your personal data with the exception of data that we are required to retain to comply with legal obligations (e.g. we are required by tax and commercial law to retain documents such as contracts and invoices for a certain period of time).

11. Safety

Our employees and the service company appointed by Bosch eBike are obliged to maintain confidentiality and comply with the provisions of the German Federal Data Protection Act.

We take all necessary technical and organisational measures to ensure an adequate level of protection and to protect your data managed by us in particular against the risks of accidental or unlawful destruction, manipulation, loss, alteration or unauthorised disclosure or access. Our security measures are constantly being improved in line with technological developments.

12.  Your rights as a user of the Bosch eBike dealer portal

Your rights as a user are described in detail in this section. Among other things, you have a right to information, to correction and a right to object to direct marketing as well as a right to revoke your consent.

12.1    Right to information and disclosure
You have the right to receive information from us about the processing of your data. To this end, you may exercise a right to information regarding your personal information that we process.

12.2  Right of correction and deletion
You can demand from us the correction of false data and - provided the legal requirements are fulfilled - the completion or deletion of your data.

This does not apply to data which is required for invoicing and accounting purposes, or which is subject to a legal obligation to retain. However, if access to such data is not required, its processing will be restricted (see below).

12.3  Restriction of processing
You can demand from us - provided the legal requirements are fulfilled - that we restrict the processing of your data.

12.4 Objection to data processing
You also have the right to object to data being processed by us at any time. We will then suspend the processing of your data unless we can prove - in accordance with the statutory provisions - that there are compelling and legitimate grounds for further processing which outweigh your rights.

12.5  Objection to data processing in the event of legal basis of "legitimate interest"
In addition, you have the right to object to data processing by us at any time, insofar as this is done on the legal basis of legitimate interest. We will then suspend the processing of your data unless we can prove - in accordance with the statutory provisions - that there are compelling and legitimate grounds for further processing which outweigh your rights.

12.6 Revocation of consent
If you have given us permission to process your data, you can revoke it at any time with effect for the future. The legality of the processing of your data until revocation remains unaffected by this.

12.7  Data portability
You also have the right to receive data that you have made available to us in a structured, standard and machine-readable format or - if technically feasible - to demand that the data be transmitted to a third party.

12.8  Right of appeal to the supervisory authority
You have the right to file a complaint with a data protection authority. You can contact the data protection authority responsible for your place of residence or federal state or the data protection authority responsible for us. It is:

The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
Königstrasse 10a
70173 Stuttgart

13. Changes to this privacy policy

We reserve the right to change our security and data protection measures as far as it is necessary due to technical developments. In these cases, we will also adapt our notice on data protection accordingly. Please therefore note the current version of our privacy policy.

14. Contact

If you would like to contact us, you can reach us at the address given in the “Responsible” section.

Use the following link to assert your rights and report data protection incidents:

For suggestions and complaints regarding the processing of your personal data, we recommend that you contact our data protection officer:
Data Protection Officer
Department for Information Security and Data Protection Bosch Group (C/ISP)
Postfach 30 02 20
70173 Stuttgart

Version January 2019